30 November 2020
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New publication: Public outreach for biobanks, a manual

BBMRI.nl published a public outreach manual for biobanks that provides the strategy and tools to deliver an interactive public outreach day aimed at promoting public engagement and participation in Netherlands biobanks. Its findings and recommendations are based on interviews with biobank representatives to discover practical approaches, tools and communications materials.

Biobanks rely on citizen participation. Public outreach by biobanking institutions is a way to make the general public aware of their existence and their important role in biomedical research. By creating a positive attitude towards biobanks and the biomedical research they enable, people will be able to recognize their worth for science and society and acquire greater trust in biobanking institutions

This manual provides the strategy and tools to deliver an interactive public outreach day aimed at promoting public engagement and participation in Netherlands biobanks. The manual describes the general public’s awareness of and attitudes towards biobanks as well as the different scenarios and challenges faced by biobanks. 

Christine LuetzkendorfThe manual was developed by Christine Luetzkendorf in the scope of her science communication graduation programme at Utrecht University. Christine: 'The topic quickly became close to my heart when I learned that a major part of the general public is unfamiliar with biobanking despite its importance for science and society. I am grateful for the insight the many biobankers gave me into their facilities, operational processes and (if present) public outreach strategies. It was invaluable for the creation of this manual which I hope willl help promote biobanking in the future.'